Paid and free, side by side: The Boston Globe became the latest news organization to institute an online paywall this week, but it did so in an unprecedented way that should be interesting to watch: The newspaper created a separate paid site,BostonGlobe.com, to run alongside its existing free site, Boston.com. PaidContent has the pertinent details: A single price ($3.99 a week), and Boston.com gets most of the breaking news and sports, while BostonGlobe.com gets most of the newspaper content.
As the Globe told Poynter’s Jeff Sonderman, the two sites were designed with two different types of readers in mind: One who has a deep appreciation for in-depth journalism and likes to read stories start-to-finish, and another who reads news casually and briefly and may be more concerned about entertainment or basic information than journalism per se.
The first thing that caught many people’s attention was new site’s design — simple, clean, and understated. Tech blogger John Gruber gave it a thumbs-up, and news design guru Mario Garcia called it ”probably the most significant new website design in a long time.” The Lab’s Joshua Benton identified the biggest reasons it looks so clean: Far fewer links and ads.
Benton (in the most comprehensive post on the new site) also emphasized a less noticeable but equally important aspect of BostonGlobe.com’s design: It adjusts to fit just about any browser size, which reduces the need for mobile apps, making life easier for programmers and, as j-prof Dan Kennedy noted at the Lab, a way around the cut of app fees required by Apple and others. If the Globe’s people “have figured out a way not to share their hard-earned revenues with gatekeepers such as Apple and Amazon, then they will have truly performed a service for the news business — and for journalism,” Kennedy said.
Of course, the Globe could launch the most brilliantly conceived news site on the web, but it won’t be a success unless enough people pay for it. Poynter’sSonderman (like Kennedy) was skeptical of their ability to do that, though as the Atlantic’s Rebecca Rosen pointed out, the Globe’s plan may be aimed as much at retaining print subscribers as making money off the web. The Washington Post’s Erik Wemple wondered if readers will find enough at BostonGlobe.com that’s not at Boston.com to make the site worth their money.